I got the color Blackberry, which is described as a "shimmery black plum". I didn't really notice any shimmer, but it was a very deep plum color. The color isn't made with synthetic dyes either, it's pigmented with fruit! The first thing I noticed when I opened the tube was the smell. It smelled like blackberries! Not synthetically either, it literally smelled like I had a bowl of blackberries in front of me.
It's a very lengthening mascara and it separated my lashes like any other of my favorite mascaras. I didn't notice any smudging or flaking throughout the day so that was a definite plus! And keep in mind I live in very humid weather. There was some very minor clumping when I first applied it, but I just brushed my lashes with a clean mascara wand and they looked great! I really couldn't find anything bad about this mascara, except maybe the price. It's $18 for the big tube and $12 for the mini tube. Not a typical drugstore mascara, but that's a small price to pay for a good quality, natural, cruelty free mascara!
The packaging is also really pretty, and I'm a sucker for pretty packaging.
The wand has a little groove in it, which helps to curl your lashes. I can't speak for people that have hard to curl lashes (my eyelash curler rarely gets used), but my lashes were curled and lengthy all day. (My camera makes the mascara look a little grey, but it's definitely a deep plum color!)
It didn't irritate my eyes at all, and I wear contacts so that's another plus.
This mascara is definitely a win for me, and I will be repurchasing!
The only bad things I can think of is the price and accessibility. I don't particularly like buying things online, and the only 100% Pure stores right now are in California. There may be other stores that sell it, but none around where I live that I know of.
People have requested a picture of the mascara on, so here it is! If anybody has tips on taking pictures of your own eyes, please let me know. It was so difficult to get a good picture!
What do you think? Have you ever used any fruit pigmented cosmetics from 100% Pure? Have you ever used a natural mascara?